Anti-crisis management as a basis for improving the competitive status of the enterprise

Abstract

Company's activity in market conditions is accompanied by negative impacts of external environment factors as on the competitive status and its possible dynamics, and on the stability of the operation, which is due to the riskiness of any activity. Threats to the stability of functioning, that take place in the internal environment, lead to the insufficient use of economic potential of the enterprise and the provision of resources. Significant influence of crisis phenomena is also experienced by activity of the enterprise on resource provision. Because of its versatility, this area of activity is vulnerable to almost all the negative phenomena caused by the causes of crisis. For example, the production apparatus, which is considered as a set of means of labor, by means of which, in combination with other factors, production is carried out, is exposed to such circumstances as: lack of credit and financial resources for updating of equipment, machinery, mechanisms, buildings and structures; moral and physical wear of production fixed assets, which are obstacles to producing competitive products; reduction of demand for noncompetitive goods due to high costs and, consequently, high prices of production equipment and machinery.