The process of production and creation of a supply of new goods and services at the enterprise is based on economic resources that are not inexhaustible and require renewal. In this research is to analyse the principles of optimising human resources in the challenging conditions of today. To improve efficiency, businesses need to invest in the digital education of their employees and provide employees with flexible working hours. Furthermore, the realities of war force enterprises to ensure the physical and psychological safety of employees, flexibility in organising work processes, and outsourcing.
